RoundUp Sessions is a roundtable discussion podcast aired on YouTube, bringing together professionals from the same industry to exchange perspectives within a shared field.

We developed the visual identity and branding system to establish a strong and recognisable presence across platforms. The brand direction was designed to feel modern, editorial and conversation-driven, supporting both credibility and accessibility.

Content production extended from episode promotion to short-form cutdowns and social media adaptations, ensuring discussions reached audiences beyond the full-length YouTube format. Social media management focused on consistent rollout, thematic continuity and audience engagement, positioning each episode as part of a larger ongoing dialogue.

The combined approach creates a cohesive media presence that strengthens recognition, supports viewership growth, and positions Round Up Sessions as a structured and contemporary digital talk platform.