Pikla is a bold Cypriot street food brand with a strong, outspoken personality and an engaged online presence. Our role was to bring structure and consistency to that energy, translating it into a cohesive and recognisable content direction.

Through ongoing content creation and social media management, we developed branded posts built around Pikla’s signature colours, dynamic food photography and sharp design language. The strategy balances two key elements: showcasing the menu in an appetising, high-impact way while capturing the edgy, fast-paced spirit that defines the brand.

AI-supported creative development contributed to scroll-stopping carousel concepts and punchy captions that align with Pikla’s unapologetic tone.